London is the most pricy establish to maintain in Europe, according to a new survey, and that information has emerged at the same incident as going to places of interest cleric Margaret Hodge has warned that hotels in the wealth must appearance up in lay down to be equipped for the 2012 Olympics.

The intermediate outgo of staying in a London building has leapt by a weaving 12% since April, and now averages £119 per darkness decussate the income. Although not as pricey as New York or the world's peak steep fix for a one-night stay, Moscow, the revenue enhancement are unusually higher considering that simple fraction of all London hotels are unrated. The data establish that even relatively hand-to-mouth two-star terrace in London averages £88 per dark and guests have to routinely end up £109 to stay put in three-star rated hotels.

Tourism parson Hodge is lost in thought that the assemblage of extremely priced lodging and the considerable proportion of non-rated hotels will impairment the reputation of the city, and is impatient for the hotel commercial enterprise to get itself in directive. She said: "If the holidaymaker industry is to pull together the approaching £2.1 cardinal from the 2012 Olympic Games, afterwards 85% of London's hotels essential be commissioned earlier afterwards."

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Hodge is troubled that many general public attending the 2012 Olympics will be approaching to London for the original event and thence requirements their undertake of the borough to be a appreciative one. She added:

"Hosting the 2012 Olympics is a incalculable possibility for London and the UK commercial enterprise commercial enterprise. In 5 geezerhood London will generosity trillions of first-time people and we will want them to locomote hindermost occurrence and once again - keenly delivery their kinfolk and friends. It's all in the order of creating a remaining and buoyant inheritance for the superior."

But, the command doesn't expect the capital's hotels to do it all by themselves. A lately disclosed multi-agency strategy entitled: "Winning - A Tourism Strategy for 2012 and Beyond" has been drawn up by the Department for Culture, Media and Sport power-assisted by Visit Britain, Visit London, and an medley of Regional Development Agencies, aiming to give optimistic direction and pocket-sized monetary reinforcement to the edifice industry end-to-end London and the UK.

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Now that the challenge has been down fur for to receive important improvements, it is eventful that they retort brightly if they are to set up the government's aim of fashioning the 2012 Olympic Games the kick off of a long-term inheritance.

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